SECockpit is an SEO and keyword research tool that dreams are made of. I used a 30 day trial of the product recently and this is my full review of SECockpit and it’s killer features.
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Anyone who is serious about blogging or making money online through websites will be interested in doing a decent amount of keyword research. Without this, you are just guessing at what is popular, valuable and easy to rank for.
There are a number of free tools that you can use to help you source keywords, gauge traffic volumes, find the cost per click and drill into the ranking of any site in the Google listings.
Usually you would use a combination of things like Google Keyword Planner, Mozbar, SEO Quake etc but you need to go through and arduous manual process to get the information that you are looking for, and this can take hours upon hours.
In this review you’ll see that SECockpit takes the pain away from these tasks and automates a lot of this process into a simple to read and easy to use interface, where you can quickly analyse the results and get detailed information on your keywords.
The first cool feature that SECockpit gives you is the ability to generate a list of keywords from your seed keyword and allows you to control some of the inputs.
You start off every keyword search with the following dialogue box:
- Countries and languages – Allows you to do a local or global search
- Google Adwords Synonyms – Will return a large number of results related to your keyword unless you check the ‘Only show ideas closely related’ checkbox, which refines this search.
- You can choose to include or exclude terms from your search, for example you might want to add words like ‘best’ or ‘review’ to your search
- Min monthly allows you to set the minimum number of searches that your keywords should have
- Tag Results – You can use this feature to colour co-ordinate your search results
You will then be taken to a search results page that looks something like this:
SECockpit Search Results Page
Now this is where it gets exciting because there are a huge number of columns that you can add to your search results page, to help you gauge the value of that keyword to you.
I wont go through every option available in SECockpit, but the key metrics that you have are:
Niche rating – This is a really cool feature, unique to SECockpit that gives you a rating of that keyword based on a simple calculation (Number of monthly searches / Top 1 – 10 Competition Bar). The fuller this bar is, the better for you. This is a great initial indicator, however, you really need to use that as a guide only and interrogate the rest of the data before you decide to try to rank for that keyword or not.
Monthly Searches is your standard measure, which is brought back from Google Keyword Planner
Rank 1 – 10 – this is a really useful measure and tells you how easy it is at a glance to rank in the top 10 for this keyword. The lower the bar, the better in this case. Will look at how this is calculated in a minute, but this feature alone makes SECockpit a great tool to use and in my opinion worth the money.
Domains – Lets you know whether the .net opr .com domain is available for that keyword
Adwords – Here we have the standard CPC value and advertisers competition value, but there’s also a ‘Adsense Value’ column, which multiplies these 2 together to give you a simple gauge. In this section you can also add other columns to see how many ads are displayed in the top, right and bottom section of the search results to give you a clear indication of the strength of the advertising competition for this keyword
Top 10 Sites – Again, this is another great feature where it will display an icon if any of the top 10 results for that keyword have a site which is either: Youtube, Ebay, Ezine, Squidoo, Hub Pages or Amazon. This is another good indicator for you to determine whether there’s any chance of you getting on that Top 10 list for that keyword
Analyse the Competition
Once you’ve found a keyword that you like the look of you’ll probably want to dive into a bit more detail and look at the sites that are ranking for that keyword.
All you need to do is click on the keyword and you’re taken to the following screen:
Again, you can find most of this information elsewhere, but this compiles it quickly and neatly into one simple interface.
You’ll see that the SECockpit gurus have even colour coded the results for you so at a glance you can see if it is easy to knock any of those sites off of the top 10 (green being the easiest/lowest value)
The standard measures are all displayed here:
- Page Authority
- Domain Authority
- Juice Links
- Total Links
- Internal Links
- FB Likes
- FB Shares
If you scroll down the page as well, you’ll see that it pulls in the info about that keyword from Google Trends.
Google Trends Data
Calculate Your Returns
The final feature that I found really useful in this review was the SECockpit Conversion Calculator.
This simple tool takes the Traffic volume and cost per click for the keyword and allows you to play with a number of other inputs to help you gauge the revenue returns on your keyword, depending on:
- How well you rank for the keyword
- How well you convert from your site
- Whether you are selling a product or earning money through Adwords
Any Other Features
There are a load of other features available within SECockpit, but this review is only focusing on the keyword research and analysis functionality.
If you want to find out more hop on over to the SE Cockpit Site
OK, so the downside to this product is going to be its price, which is going to make it seem unaffordable to a lot of part time / amateurs.
The basic entry package, which limits you to 10 searches a day comes in at $40 a month, which goes all the way up to $120 a month for unlimited use.
However, my honest opinion is that if you are writing a lot of articles, want to have a bit of an edge over your competition and are really trying to push hard to get onto the top 10 results, then this tool really is worth every penny, as it’s going to save you hours and hours of time and if you use it correctly will reward you with more than the monthly fee in sales/commissions on your site.L
Latest Pricing structure:
To use SECockpit you will need:
- Google Adwords Keyword Planner Account
- Paypal Account
- SECockpit Login
- Basic Understanding of Keyword Research
SECockpit is an essential tool for any budding SEO enthusiast, blogger or anyone trying to make money online and monetize their website.
It has a number of cool features which help you to generate and analyse keywords and gain an understanding of how easy it will be to rank for those keywords and what your potential revenue will be.
Because it’s cloud based, SECockpit is incredibly fast and it also means you don’t need to install anything on your computer.
Ease of Use: