Completely out of the blue I found out that whilst we are here the first annual SEO Conference was taking place in Chiang Mai and the lineup was a cracker…
Put together by Matt Diggity, there was a stellar range of Guest Speakers from the SEO World:
Daryl Rosser from Lion Zeal talked gave a really structured approach to easily find your first 10 SEO clients within 6 months. This assumed you had a certain degree of SEO knowledge, but I liked the way he hustled and the approach he took to prospecting leads.
This involved reaching out to prospects and saying that you had made a video of how to improve their search rankings and whether they were the right person to send the video to. If they responded then he made a simple 5 minute analysis video and had his foot in the door.
Tim Soulo is the marketing director of ahrefs and he gave an overview of how they get their data from something called Clickstream, which seems to be a lot more accurate than other providers. He gave a couple of nuggets of information, such as checking the amount of traffic to the #1 listing in the SERPS for a certain keyword, rather than just the monthly traffic volume.
Gareth Simpson – Talked about outreach and how he structured his link building campaigns. I liked the way he focused on finding shoulder niches and put emphasis on personalising your campaigns to get maximum link ROI.
Jonathan Kiekbusch from PBN Butler then talked about structuring your business for longer term success, focusing on game theory and making sure that your employees are super engaged with the business.
Charles Floate was the last man on the roster, who everyone was looking forward to hear. He smashed in with a detailed technical talk about Black Hat SEO, most of which was over my head to be honest, but was exciting to listen to another side of SEO that you can get into.
There was plenty of chance for networking during the day, which I am particularly bad at, but if that’s your kind of thing this conference would have been perfect for you.
The final part of the day was a QA with some of the above speakers, Jesse Hanley and Holly Starks, where the audience threw a variety of questions at the panel, and for me this was one of the most rewarding parts of the day.
Just to top it off, the closing session was a ‘special announcement’ where Matt Diggity got down on one knee and proposed to his girlfriend!!!
Overall it was an awesome day, even with a mild hangover, and great to be in a room of 400+ people who are all totally passionate about what they do.
During the week prior to this event there were a number talks held by the Empire Flippers guys, Holly Starks and a talk about A/B Testing, which made it even more of an exciting time to be in Chiang Mai, and of course the event ended at the start of the Loi Kratong festival…
I met some awesome people during this conference and have been given access to some groups with immense knowledge that I can tap into. More than anything this has inspired me to get my SEO action going and the overall message is SEO ROCKS!!!